I used to make the point that nowadays news doesn’t come out in traditional outlets, it’s all over Twitter. At the Dealbook Summit, Elon Musk conveyed a message to the companies that had quit advertising on X after his endorsement of an antisemitic hoax. That pronouncement was quickly echoed throughout X/Twitter with a strength that serves to remind humanity of the platform’s power and capability. At that point in time, the wealthiest individual in the universe once again inflamed the conflicts between X and the ones who place advertisements. Supporters of Musk showed their support for his refusal to back down. Marketing firms did not reach out to Elon Musk; he was questioned by Andrew Ross Sorkin, a financial pundit from the New York Times as well as the co-anchor of Squawk Box on CNBC. At one point in their dialogue, Musk seemed to express regret. Musk remarked that his post from the 15th of November that contained antisemitic sentiment was “one of the stupidest and most idiotic things I have ever written”. That position was also an expensive one.