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Home » Elon Musk-owned X is giving advertisers more control, here’s why – Times of India

Elon Musk-owned X is giving advertisers more control, here’s why – Times of India

Elon Musk-owned X is giving advertisers more control, here’s why – Times of India

Elon Musk-ownedX(formerly Twitter) has had an on-off relationship withadvertiserswith the social media platform witnessed an exodus of ads last year. They blamed Musk’s attitude and their ads running alongside offensive content. The company has now announced that advertisers will soon be able to run ads next to certain content creators via the Creator Targeting programme.”Soon,advertisers on Xcan run ads against a curated list of premium content creators via Creator Targeting,” the company said in a blogpost.This move will allow advertisers to prevent their ads from appearing next to controversial or offensive content. The company added that the advertisers will have more… 

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